March 1st, 2019
To compete on customer experience, companies need to consistently deliver a better experience and customer expectations are higher than ever before. In this post we explore 5 reasons why Voice of the Customer is important to your business, but in reality there are many, many more.
February 22nd, 2019
Why is company culture important?
Company culture is important because employees want to enjoy their time at work and they are more likely to if they fit with the company culture. Employees are more likely to stay when they feel fulfilled, therefore decreasing the costs of recruiting, hiring and training.
February 6th, 2019
Creating a powerful survey invitation email can shape your CX programme’s success and boost response rates. Here’s our definitive guide to creating a highly effective survey invitation email:
January 29th, 2019
New and innovative data collection methods are always entering the market research space, but traditional techniques such as telephone surveys continue to be a key player. Here are our five reasons why telephone interviewing may be worth the investment for your research project.
January 25th, 2019
Social media research and insight is a powerful tool for companies in this day and age. The reach of social media and the speed at which feedback can be collected means that any brand that does not incorporate social media into their customer feedback programme is missing out on valuable insight.
January 16th, 2019
Surveying your customers allows you to understand if your customers are happy or not. You can monitor what your customers are responding well to and what needs to be improved. However, just throwing together a simple Voice of the Customer survey is not going to yield the answers that you require to stay ahead of the competition. It is crucial to ask the right questions to the right people, at the right time.
January 9th, 2019
Hello 2019! Now’s the perfect time to examine your current CX strategy and to start planning for the year ahead.
December 19th, 2018
Now that 2018 is coming to a close, it’s time to look forward and assess some of the trends that are likely to have an impact on the customer experience world. Below are our top four trends that will make an impact on the customer experience landscape in 2019.
December 13th, 2018
With the year drawing to a close, what trends and technologies have characterised the past 12 months in the world of CX?
December 6th, 2018
Even in an age of digitalisation, we are seeing increasing demand for face-to-face research; the need for personal interactions to truly understand consumer views is still valued as a key methodology within the research toolkit.
“Listening to customers can identify opportunities, avoid mistakes and positively impact word of mouth...”
Mark Squires, Chief Executive - Watermelon
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