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How To Re-Invent Your Company Culture

Why is company culture important?

Company culture is important because employees want to enjoy their time at work and they are more likely to if they fit with the company culture. Employees are more likely to stay when they feel fulfilled, therefore decreasing the costs of recruiting, hiring and training. 

How to Perfect Your Survey Invitation Email

Creating a powerful survey invitation email can shape your CX programme’s success and boost response rates.  Here’s our definitive guide to creating a highly effective survey invitation email:

Why Your CX Programme Is Worth The Investment

To compete on customer experience, companies need to consistently deliver a better experience and customer expectations are higher than ever before. In this post we explore 5 reasons why Voice of the Customer is important to your business, but in reality there are many, many more.

5 Reasons Why Telephone Interviewing May Be Worth the Investment

New and innovative data collection methods are always entering the market research space, but traditional techniques such as telephone surveys continue to be a key player.  Here are our five reasons why telephone interviewing may be worth the investment for your research project.

2019: New Year, New CX Strategy

Hello 2019! Now’s the perfect time to examine your current CX strategy and to start planning for the year ahead.

Are You Asking The Right Questions? How To Avoid Common VoC Mistakes

Surveying your customers allows you to understand if your customers are happy or not. You can monitor what your customers are responding well to and what needs to be improved. However, just throwing together a simple Voice of the Customer survey is not going to yield the answers that you require to stay ahead of the competition. It is crucial to ask the right questions to the right people, at the right time.

What will be hitting the CX world in 2019: Key trends from Watermelon for the year ahead

Now that 2018 is coming to a close, it’s time to look forward and assess some of the trends that are likely to have an impact on the customer experience world. Below are our top four trends that will make an impact on the customer experience landscape in 2019.

CX – 2018 Year in Review

With the year drawing to a close, what trends and technologies have characterised the past 12 months in the world of CX?

Move Over Digital, We Still Need Face-to-Face Research!

Even in an age of digitalisation, we are seeing increasing demand for face-to-face research; the need for personal interactions to truly understand consumer views is still valued as a key methodology within the research toolkit. 

6 Ways to Empower and Engage Your Employees

Having engaged employees can greatly benefit your organisation. Engaged employees take a vested interest in the success of the business – they feel their efforts are mirrored in the success of the organisation and understand their role in creating that success.

“Listening to customers can identify opportunities, avoid mistakes and positively impact word of mouth...”

Mark Squires, Chief Executive - Watermelon

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