News

Watermelon Webinar: How To Maximise ROI from your VoC Programme

Join us on Wednesday 7th November 3-4pm for our webinar – ‘How To Maximise ROI from your VoC Programme’.

How to Measure Customer Experience

According to Forrester, 72% of businesses say that improving their customer experience is their top priority. Stakeholders and senior staff are becoming more and more aware of the importance of a great CX.

Chime's Insight and Engagement Division Joins VCCP and Rebrands As Watermelon

London, 1st October 2018: Chime’s Insight and Engagement Division (CIE), which includes Facts International and Opinion Leader, announced today that from 1st October it will consolidate and restructure its agencies, rebranding the division under its award-winning Customer Experience Consultancy – Watermelon Research.

 

The Increasing Role of Social Media in Market Research

Many companies turn to social media as a powerful tool to gather customer insight. The reach of social media and the speed at which feedback can be collected means that any brand that does not incorporate social media into their customer feedback programme is missing out on valuable insight. 

Using Closed Loop Feedback To Get Closer To Your Customers

To close the loop simply means to respond to customer feedback directly – often to try to resolve an issue or respond to a complaint. Traditionally, customer satisfaction surveys have focused on only collecting customer feedback. But times have changed, and many customers now expect that if they have taken the time to provide feedback that they will receive a response, especially when they highlight a problem.

Why do Customer Experience Programmes Fail?

Many business leaders look to use Customer Experience (CX) programmes to strategically improve operations - surveys and studies indicate that companies are investing more today than ever before on customer service and customer experience. But why are CX programmes failing, and what can business leaders like yourself do about it?

The Power of Informal Customer Feedback

Informal customer feedback provides an alternative way to listen to your customers, and is just as powerful and insightful to your organisation as feedback gathered through more structured feedback solutions.

Mark Squires to judge CXA’ 18

Mark Squires, Founder and MD of Watermelon has joined the UK Customer Experience Awards judging panel, alongside other leading CX professionals

How To Build An Effective VoC Programme

Customers are becoming ever more powerful and ever more vocal with giving their views to the companies and organisations they interact with. Listening to your customers is essential to understanding their needs and exploring areas for improvement.

Here are some key points to consider when building a VoC programme.

Watermelon launch Melon Transcribe!

Watermelon are excited to announce a new Transcription Service, Melon Transcribe. Melon Transcribe are an in-house team of transcribers who are specialists in high accuracy, fast turnaround transcription.

“Listening to customers can identify opportunities, avoid mistakes and positively impact word of mouth...”

Mark Squires, Chief Executive - Watermelon

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