The elephant in the room: Expensive legacy VOC programmes don’t deliver real value

Written by Mark

Mark Squires, CEO of Watermelon, highlights the glaring disparity between price and value in the CX software market.

“After 15 years of evolution in the CX environment there are too many expensive, uninspired Voice of the Customer (VoC) programmes. Businesses find themselves stuck with costly systems that don't meet their needs and offer little return on investment.”