Effective Date: 4 June 2025
Last Updated: 4 June 2025

1. Introduction

This Cookie Policy explains how Watermelon Research Limited (“Watermelon”, “we”, “us” or “our”) uses cookies and similar technologies when you visit our website, www.watermelonresearch.com.

By continuing to browse our site, you consent to our use of cookies as described in this policy—unless you disable them via your browser settings or the cookie banner provided.

2. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites function efficiently, as well as to provide information to site owners.

3. Types of Cookies We Use

Cookie TypePurposeStrictly NecessaryRequired for core functionality, such as security, load balancing, and navigation. Cannot be disabled.AnalyticsHelps us understand how visitors use our website (e.g. via Google Analytics).MarketingAllows us to measure campaign performance and retarget ads via LinkedIn Insight Tag.

4. Cookies We Set

Essential Cookies

These cookies are required for the site to function and cannot be switched off in our systems.

Analytics Cookies (Optional)

• Google Analytics (_ga, _gid, _gat): Tracks user behaviour anonymously.
  Google’s Privacy Policy

Marketing Cookies (Optional)

• LinkedIn Insight Tag (li_fat_id, lidc, bcookie, UserMatchHistory): Tracks conversions and supports ad retargeting.
  LinkedIn’s Cookie Policy

5. Managing Your Cookie Preferences

When you first visit our website, you will be presented with a cookie consent banner giving you the option to:

• Accept all cookies

• Reject non-essential cookies

• Customise your preferences

You can update your preferences at any time by clicking “Cookie Settings” in the footer of our website.

Alternatively, you can disable cookies in your browser settings. Note that disabling cookies may affect the functionality of this and other websites.