Privacy Notice & Information for Respondents

Respondent Privacy Notice of Watermelon Research Ltd, in this notice, “we”, “our”, or “us” refer to Watermelon Research Ltd
Company Number: 07917715 Registered in England and Wales
Our registered address is: PO BOX 70693, 62 Buckingham Gate 3rd Floor, London, SW1P 9ZP

If you are reading this notice you have either already been contacted and taken part in a market research survey or you have been invited to take part, and before you participate you would like to know more about us, your privacy rights under the Data Protection Act and the General Data Protection Regulation (GDPR) the security of any information we hold about you and how we use your information.

Collection Methods

We collect research data using any of the below methods;

*Our communications centre issues the CLI (Caller Line Identification) of: +44 (0) 1233 648 537.

**We will present different CLIs (Caller Line Identification) for different projects – a number will always be made available, we will never withhold the CLI.

Who We Are

Watermelon Research Ltd is an independent market research agency based in London. Watermelon is part of the Insight and Engagement Division of Chime Communications Limited.


You can verify that we are a genuine market research agency by calling the MRS (Market Research Society) on Freephone 0800 975 9596.

Telephone Preference Service/Ex-Directory

If your telephone number is ex-directory and/or you’re registered with the Telephone Preference Service (TPS) you may think that we should not have called you;

When contact lists are provided by our clients, sometimes customers registered with the Telephone Preference Service (TPS) or listed as ex-directory still get called. Legally, we are allowed to do this. There is no legal requirement to screen research samples against the preferences services (such as the Telephone Preference Service) when conducting market research. The TPS is designed to prevent unsolicited sales calls. A market research survey is not a sales call.

Ex-directory status means that a named customer cannot be traced through telephone directories. In itself it is not a reason to not contact a customer for research purposes. If companies did not contact ex-directory customers for feedback then any market research they commissioned would not be truly representative of their customers. This is why customers who are ex-directory are sometimes included in the contact lists we are provided.


As part of our quality control processes, and for adherence to codes of conduct, we may need to re-contact you for verification purposes by either telephone, e-mail or postal, to ensure that the survey was conducted in a compliant manner and to monitor the performance of our interviewers. This normally takes place within a week of the initial participation and would be carried out by a member of our quality team at Facts International Ltd. Once we have completed this quality control check, your personal details will be securely deleted.


If you take part in a survey we will never attempt to sell you anything, nor would we ever pass on your details to a third party. We are simply collecting information to aid our client in improving service standards and/or to gain an insight into your views.

Legal Basis

GDPR lays out the lawful basis for which processing personal data can be legally carried out. Our legal basis for processing personal information is agreed with our clients beforehand which enables Watermelon to carry out market research, this is normally either legitimate interest of our client (the data controller) or by the use of consent. In certain cases, another basis would be used where we may undertake research for a public authority, the lawful basis would be public interest. In all cases this would be clearly defined, and you would be informed of which basis is applicable, you can also find out more from the ICO website.


We will treat all responses that you give with the utmost confidentiality, in some situations we may ask you if you would like your responses to be attributed to you specifically (this is normally to help the client respond or address any of responses where necessary) where this maybe the case we will only do this with your consent, you also have the right to refuse this option.

At no point will any of the information that you have provided be utilised for any other purpose other than that of research.

You should not incur any charges for taking part in a survey and all responses are gathered in adherence with the Market Research Society – Code of Conduct


We will always gain prior parental consent before conduct any surveys with children

Your rights

Under the Data Protection Act and the new General Data Protection Regulation as produced by the EU Article 29 Working Party, you have the following rights;

Where you ask us to restrict processing – to not participate in the survey and not be contacted again, we would need to retain your telephone number or email address to ensure that you are never contacted again. No other identifying information is ever stored within this suppression list.

If you would like to exercise any of these rights, you can do so by contacting our Data Protection Officer via the following;

Transfer of data

Security of Information

We have taken appropriate and stringent measures to ensure the security of our systems, services and to protect the integrity and accuracy of information processed or stored within those systems.

We only allow authorised employees to access specific data and always operate a least privilege policy. We use the strongest encryption methodologies to further protect information and reduce any risks with handling, thus ensuring that sufficient safeguards are in place.

To further ensure that our security management systems are fit for purpose, we have been independently audited and hold the following security certifications;

We are also members of the Market Research Society Fair Data Scheme:

Where we use electronic systems to collect survey response, these systems undergo annual independent security testing to ensure maximum security safeguards are present and maintained.

Survey Collection and Storage

Depending on the type of study and the method of collection, the time that it takes to complete a survey can vary and be anywhere from 5 – 60 minutes, this time period could also fluctuate based on the length of any responses you provide. In all cases we will give you an estimate of the time it will take to complete the process.

Apart from postal surveys, all data collection is carried out using systems that are based within the United Kingdom. Only selected and authorised employees can access the data for analysis and quality purposes, the end client would normally have access to the finalised survey data sets.

We will not keep your data for any longer than is absolutely necessary, the normal retention period is six months from project completion. We will never use your data to send unsolicited mail, nor would we pass on your email address for the same.

Within our online surveys we record your IP address for quality control purposes to minimise the risk of duplicated survey entries and verify that responses received do not originate from a location outside of the intended scope. We may use cookies to record whether we have invited you to take part in a survey and if you participated. We may also use cookies for the purpose of tracking which pages of our clients’ websites you have visited, number of page views and browsing session durations. This is done so that we do not invite you to take part in a particular survey too often and only trigger surveys for browsing sessions that meet set criteria. In both the case of IP address and cookies, we will never use this information in any other way than that stated, and we would never pass this information on to another party.


Some types of survey could have an incentive offered (such as a shopping voucher or small payment) to participate, in most circumstance these incentives will be handled by us. In the case where the client will handle these incentives we will fully inform you first.

Further Information

We have been in the market research industry for over 32 years and have won various awards within that time, working with some of the UK’s leading brands. We hope that you have found this notice useful and we will happily respond to any requests or issues that you have.

You can find more information from the Market Research Society website:

You have the right to make a complaint to the Information Commissioner:

This notice was updated on the 5th June 2019, and will also be updated from time to time as required.