Overlay
Increasingly, customers interact with brands via digital channels. It’s vital to know what experiences look like across web, mobile and app.
Overlay surveys can be presented during digital sessions and can be triggered following a variety of in-session behaviours or at key journey stages to capture in the moment feedback.
Feedback from overlay surveys enables you to determine why visitors are abandoning journeys, what information customers are looking for, how to optimise content, simplify processes, diagnose technical issues and more.
Linking feedback to customer information enables you to close the loop with your digital customers.
In addition to overlay surveys, feedback buttons can be embedded in your digital environments to give visitors the opportunity to proactively provide feedback.
Adding these surveys to your digital environments is straightforward. We simply insert a line of code and from there all changes to the survey content, design and triggers can be managed without the need to engage your web team every time.
