See your brand from every angle with the Canvas Index
Benchmarking that connects brand strength and customer experience for a complete view of how you are performing and where to improve.
top brands
each wave
- Impactful
- Relevant
- Robust
- Fairly priced
Benchmarking, redefined.
Customer experience isn’t one-dimensional.
People don’t judge a brand on one interaction or a shiny new product. It’s every touchpoint, every moment, and every promise that shapes how they feel.
We take a different approach to indexing.
Most benchmarking trackers stop at perception or satisfaction. We combine trusted brand metrics with real customer feedback to give you the full picture of how people see and experience your brand and how you compare to 100+ leading companies.
Everything is summed up in one clear score with practical recommendations, all shown in a beautiful, intuitive dashboard that makes it easy to turn insights into action.
Canvas Index Map
Leaders
Underachievers
Overpromisers
It’s not just the taking part that counts.
Our benchmark isn’t just a comparison, it’s a roadmap. The Canvas Index highlights where to focus first to create the biggest impact. It helps you prioritise the key changes that will strengthen both customer experience and brand performance.
The Canvas Index is perfect for brands who need a simple and affordable way to find out where they’re ahead, where they’re falling behind and where to focus next.
Featured brands.
Powered by 500,000 consumer voices.
As a team of CX experts, we know exactly what brands need to help them drive smarter, faster decisions. Listening has always been part of who we are. Over the years, we’ve heard from over half a million people and learnt really makes a great experience. Their feedback has shaped the ideas, measures and models that have gone into designing the Canvas Index, providing a solid and reliable way of measuring and comparing success.
Including our 5 proven CX Principles.
In addition to tracking all the classic brand metrics you’d expect, we measure the five principles that make customer experiences truly outstanding.
Together, they form a human, evidence-backed framework that shows what matters most, and where to focus next.
Setting a new benchmark.
We’re changing the way benchmarking works by keeping things simple and affordable so you can focus on what really matters: using the insight to drive transformational change.
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Impactful
A clear, intuitive Canvas dashboard makes insights easy to act on.
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Relevant
Continuously evolving to reflect how customer expectations are changing in an AI-driven world.
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Robust
Based on 4,500 validated consumer interviews, twice yearly, for statistical confidence.
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Fairly priced
Smart, scalable data collection through our in-house platform means you get world-class insight without the premium price tag.
