Written by Sophie
Who actually uses Canvas?
We’re all about simplicity, so you’d think we’d have a simple answer to this question, but it turns out we don’t.
In one business, it’s the CX team. In another, the Insight department . Elsewhere it might be Customer Service, Operations, Marketing, Research, Product or Leadership.
They’re all listening to the same customer, they just need different things from what they’re hearing.
Some want to understand why something is happening, some need to know what to fix today and others just want the bigger picture.
So Canvas has to work for the person who lives and breathes customer insight, and the person who logs in once a month just looking for an answer.
And we’re pretty proud that Canvas can do all of that without making things seem complicated.
Many roles. One platform.