The Powerfully Simple Ways That Canvas Solves Common Client Challenges

Written by Sophie

I’ve recently come back from maternity leave (for the second time) and it’s got me thinking about work differently. Shifting priorities and a tightly packed schedule mean that I’ve had to become laser focused on the work that really matters.

I imagine this resonates with many of our clients in the CX space. They want to focus on building a loyal and thriving customer base, so they invest in a sophisticated VoC platform that promises to revolutionise the way they work. But instead of clarity, they’re often met with confusion and frustration. Overly complicated dashboards, lengthy training programmes, complex integrations and rising costs that eat into ROI are common pain points we hear about all the time.

All they really need is a straightforward way to understand what makes their customers tick so they can act on their feedback, without the complexity or the cost.

That’s why I’m so excited to be introducing Canvas, our own in-house CX platform. It’s built for CX experts by CX experts (us) and its core principle is simplicity. Through running countless VoC programmes for clients big and small, we learned that simplicity drives success. Canvas has been stripped of any gimmicky features to deliver a platform that’s simple by design but powerful in its impact.

Simple to start

Plug-and-play integrations and a frictionless onboarding experience mean users can start collecting data today and activating change tomorrow.

Simple to use

Canvas has an intuitive UI so users can get stuck in straightaway, without the need to hire specialists or sit through long training sessions.

Simply transformative

Canvas makes it quick and easy to visualise the data that matters, understand customer feedback at a glance, and take meaningful action that drives transformational change.

And Canvas does all of this at a fair price so brands can create more impact with less spend.

If only Canvas could cook dinner, tidy the house and sort the washing too…!!

To find out more, go to www.watermelonresearch.com/canvas