Turn insight into impact without breaking the bank.
We provide the tools and expertise to help brands get to the heart of what their customers care about and turn that understanding into smart, confident decisions that build loyalty, grow revenue, and reduce friction.
We don’t believe in one-size-fits all.
Every brand is at a different stage in their Voice of the Customer journey so, whether you’re starting from scratch or stuck in a rut, we exist to simplify the complex and help you move forward in the right direction.
No gimmicky add-ons, no hidden costs, just straightforward, affordable pricing.
50%
We’ve saved our clients up to 50% on their VoC tech spend.
Fresh on the scene, levelling up at speed.
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Trusted by the brands you know and love.
Meet our products.
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Canvas
Capture and visualise customer feedback effortlessly with Canvas, our powerfully simple and fairly priced Voice of Customer software.
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Indexing
Benchmark your performance against competitors and other best-in-class brands to identify opportunities to improve and stay ahead of the game.
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Expertise
Our team act as an extension of your business, guiding you through every step and helping you implement insights that drive real change.
The Watermelon difference.
We’re a team of CX experts, but this isn’t about us, it’s about what that means for you. Our experience means we don’t waste time guessing what might work.
We’ve written the questionnaires, scripted the surveys, designed the dashboards and presented the insights. So whether you’re looking to measure CX, compare performance or identify ways to improve, we know how to ask the right questions and design the right solutions to transform your business for the better.
Ease and affordability is at the heart of everything we do:
Powerfully Simple
We believe that simplicity is the key to success. As CX experts, we grew sick and tired of gimmicky platforms promising the earth and costing a fortune. That’s why we took matters into our own hands and started building our own CX tech that’s powerfully simple, designed to cut through the noise and deliver real results for people just like us.
Fairly Priced
We’re on a mission to prove that budgets don’t have to limit your CX ambitions. Our offering is fairly priced, so you have more money to invest in what really matters - growing your business, rather than ours!
With Watermelon
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A streamlined, straightforward and easy to use solution
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Intuitive tools with minimal training required
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Fair pricing to help you get more bang for your buck
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A friendly team of CX experts guiding you through every step
Without Watermelon
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Gimmicky features that don’t move the needle
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Endless training that doesn’t deliver results
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Expensive contracts with hidden fees
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Little to no hand-holding to help you succeed
Don’t just take our word for it…
Questions? Answered.
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VoC is the process of gathering and understanding customer feedback to improve products, services, and experiences.
VoC tools help you to collect feedback and make sense of it so you can spot what’s working and fix what’s not to keep your customers happy and loyal.
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Yes when you’re just starting out there are some brilliant DIY tools on the market.
But as your programme grows, you might hit a point where juggling multiple tools gets messy. That’s when it makes sense to consolidate everything into one platform and add the extra capabilities you need to scale up smoothly.
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We get it, there are plenty of VoC providers out there promising the earth.
We believe we provide a unique blend of simplicity, affordability, and hands-on support that actually helps you get results without the hassle.
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We can confidently guarantee absolutely zero headaches. We’re here to roll our sleeves up and do all the heavy lifting so you don’t have to!
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Fair means fair. It’s in our interests to help you succeed so you won’t find gimmicky features, sneaky extra costs, paywalls hiding key tools, or support with strings attached.
