Consumer Duty in Action. 

Identifying and Supporting Vulnerable Customers.

Stream our thought-provoking webinar where we share key findings from our latest study, exploring the challenges of identifying vulnerable customers, how to overcome them, and which organisations are leading-or lagging-on Consumer Duty compliance.

“Firms should ensure that all relevant staff understand the potential needs from their target market' vulnerabilities and what this may mean in practice for their role." - FCA

Whether you work in product design, marketing, or customer experience; in a customer-facing role or the C-Suite— addressing vulnerable customers should be your top priority. Yet, for many organisations, it is absent from the list entirely. Identifying vulnerable customers and accommodating their needs requires a cultural shift that goes beyond assigning the task to a select few.