VOICE OF THE CUSTOMER SOFTWARE FOR TRAVEL AND TOURISM

Fix the things that customers actually care about.

Canvas helps travel companies understand guest experiences, prioritise improvements and create holidays worth booking again.

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Travel has never been more competitive.

Customers expect every holiday to feel effortless from the booking experience all the way through to the journey home.

But a confusing booking process, poor communication or disconnected experiences can quickly turn excitement into frustration.

The problem isn't a lack of customer feedback, it's knowing what's letting customers down and what to improve first.

The reality of travel today.

  • First impressions matter

    The holiday starts long before departure. A confusing booking journey or poor communication can quickly turn excitement into uncertainty.

  • Expectations are sky high

    Customers don't separate booking, accommodation, excursions and support. They remember how the whole holiday made them feel.

  • Loyalty is earned

    With endless choice and comparison sites just a click away, one bad experience can be all it takes for customers to book somewhere else next time.

Great experiences create lasting memories, strengthen loyalty and drive repeat bookings.

Why travel companies use Canvas.

Customer feedback shouldn't just tell you what happened.

It should tell you where customers are struggling, what's damaging loyalty and where improvements will have the biggest commercial impact.

Canvas helps travel companies identify the operational issues that matter most across the customer journey.

Whether customers abandon bookings,, experience problems during their stay or leave disappointed after returning home, Canvas helps you prioritise the improvements that increase repeat bookings, strengthen loyalty and improve operational efficiency.

How Canvas works.

Canvas captures feedback across every stage of the customer journey and brings it together in one place.

AI-powered text analytics uncovers recurring themes and emerging issues. Driver analysis shows what's influencing customer behaviour, while real-time alerts flag problems before they become bigger ones.

Traditional VoC platforms collect feedback. Canvas helps you decide what to do next.

Instead of spending hours digging through dashboards, your teams get clear priorities and practical next steps.

The result? Less time analysing, more time fixing.

Security without compromise.

Travel companies handle large volumes of personal and payment information. Security, privacy and governance aren't optional.

Canvas is built with security at its core, helping organisations improve customer experience while keeping data protected and teams in control.

Integration made simple.

“Simple integration” is usually anything but. It drags on for months, costs more than it should and comes with a long list of conditions before anything even starts.

We’ve been on the receiving end of that and it’s frustrating. So we do it differently.

We work with what you've got

Your booking platform, CRM, reservation systems, customer support tools or review platforms. Canvas works with your existing technology, not against it.

No unrealistic playbooks

We don’t expect a “perfect” data environment. We find the most direct route into your platform and deliver actionable insights.

Practical over painful

Our integrations are designed to work in the real world - functional, sensible and fast. You’ll be up and running in days not months.

Say no to legacy tax.

Travel and tourism is complex enough. Your VoC programme shouldn’t make things worse.

A lot of platforms are complex, expensive and packed with features no one actually uses. You end up paying for overhead, not value.

  • Nothing you don't need

    No need for another dashboard if you don’t want one. We fit into your existing setup.

  • ROI from the off

    Typically around half the cost of larger providers. No unnecessary extras.

  • Security at the core

    Data stays where it should and your team stays in control, always.

Who uses Canvas?

Customer experience isn't owned by one team.

Canvas helps teams across Customer Experience, Reservations, Operations, Digital, Guest Services and Contact Centres understand where customers are struggling and which improvements will have the biggest impact.

So whether you're improving booking journeys, strengthening customer communications, enhancing guest experiences or streamlining post-holiday feedback, everyone knows what to improve next.

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