VOICE OF THE CUSTOMER SOFTWARE FOR RETAIL

Fix the things that customers actually care about.

Canvas helps retailers understand customers, prioritise improvements and create better shopping experiences.

Have a chat
Book a demo

Retail has never been more competitive.

Customers expect every shopping experience to be quick, easy and effortless. If they can't find what they're looking for or an order goes wrong, they'll simply buy somewhere else.

Every frustrating search, abandoned basket or disappointing delivery is another lost sale and another reason to shop around.

The problem isn't a lack of customer feedback, it's knowing what's costing you sales and what to fix first.

The reality of retail today.

  • Every click counts

    A confusing search, slow website or complicated checkout can end a purchase in seconds. Customers don't wait around when there's another retailer just a click away.

  • Lots of moving parts

    Customers see one brand, not five departments. If your online data doesn’t reach your stores or support teams, you’re not just losing a sale, you’re losing a customer.

  • Loyalty isn't guaranteed

    There’s always another tab open. Another brand ready to match the price or deliver faster. Retention comes down to experience, not just the offer.

Great experiences build trust, strengthen relationships and keep customers coming back.

Why retailers use Canvas.

Customer feedback shouldn't just tell you what happened.

It should tell you where customers are struggling, what's costing you revenue and where improvements will have the biggest commercial impact.

Canvas helps you identify the operational issues that matter most across every stage of the customer journey.

Whether customers can't find products, abandon their baskets, experience delivery issues or become frustrated with returns, Canvas helps you prioritise the improvements that increase conversion, strengthen loyalty and improve operational efficiency.

How Canvas works.

Canvas captures feedback across every stage of the shopping journey and brings it together in one place.

AI-powered text analytics uncovers recurring themes and emerging issues. Driver analysis shows what's influencing customer behaviour. Real-time alerts flag problems before they become bigger ones.

Traditional VoC platforms collect feedback. Canvas helps you decide what to do next.

Instead of spending hours digging through dashboards, your teams get clear priorities and practical next steps.

The result? Less time analysing, more time fixing.

Built for modern retail.

Retail moves quickly, so your customer insight platform needs to too.

Canvas securely captures customer feedback across your existing technology stack, helping teams make better decisions without adding unnecessary complexity.

Because better decisions start with better customer understanding.

Integration made simple.

“Simple integration” is usually anything but. It drags on for months, costs more than it should and comes with a long list of conditions before anything even starts.

We’ve been on the receiving end of that and it’s frustrating. So we do it differently.

We work with what you've got

Your e-commerce platform, CRM, helpdesk, review tools. Canvas works with your existing tech stack, not against it.

No unrealistic playbooks

We don’t expect a “perfect” data environment. We find the most direct route into your platform and deliver actionable insights.

Practical over painful

Our integrations are designed to work in the real world - functional, sensible and fast. You’ll be up and running in days not months.

Say no to legacy tax.

Retail is complex enough. Your VoC programme shouldn’t make things worse.

A lot of platforms are complex, expensive and packed with features no one actually uses. You end up paying for overhead, not value.

  • Nothing you don't need

    No need for another dashboard if you don’t want one. We fit into your existing setup.

  • ROI from the off

    Typically around half the cost of larger providers. No unnecessary extras.

  • Security at the core

    Data stays where it should and your team stays in control, always.

Who uses Canvas?

Customer experience isn't owned by one team.

Canvas helps teams across eCommerce, Digital, Customer Experience, Operations, Marketing and Retail Stores understand where customers experience friction and which improvements will have the biggest impact.

So whether you're improving product discovery, reducing basket abandonment, fixing delivery issues or streamlining returns, everyone is pulling in the same direction.

Book a demo