CANVAS FOR RETAIL
Turn ‘bye’ moments into ‘buy’ moments
Canvas captures every friction point, using AI to surface the high-impact changes that turn unhappy shoppers into lifelong customers.
Opinions everywhere.
If you work in retail or e-commerce, lack of data isn't a problem. Reviews, ratings, post-purchase surveys, returns data, live chat transcripts and NPS scores all stack up across dozens of different systems.
The real challenge is knowing what to act on, and when.
Because while you’re busy deciding what to do next, your customers are shopping elsewhere.
The reality of retail today.
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Patience runs out quickly
One slow checkout or a confusing product page is all it takes. Expectations are high and second chances are rare.
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So many moving parts
Customers see one brand, not five departments. If your online data doesn’t reach your stores or support teams, you’re not just losing a sale, you’re losing the customer.
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Switching costs nothing
There’s always another tab open. Another brand ready to match the price or deliver faster. Retention comes down to experience, not just the offer.
Fix what makes or breaks a basket.
Retail journeys are long and full of drop-off points. Discovery, browsing, checkout, delivery, returns. Each step is a chance to lose a customer, or keep them.
From speaking to thousands of shoppers, two things come up again and again. Speed and ease matter most when people are trying to buy. Empathy matters when something goes wrong.
Canvas helps you see both, clearly and early. When delivery issues are driving churn. When returns are creating friction. When product pages are confusing at scale.
Taking you from insight to action.
Most VoC tools give you lots of data and then leave you to work out what to do with it. In reality, that means more reports, more digging and more hours spent trying to figure out what actually matters.
Canvas does the heavy lifting for you. From driver analysis that shows what’s driving customer outcomes and AI-powered text analytics that make sense of every comment, to AI-powered summaries that tell you the story in the data and where attention is needed.
The result? Less time analysing, more time getting things fixed.
Integration made simple.
“Simple integration” is usually anything but. It drags on for months, costs more than it should and comes with a long list of conditions before anything even starts.
We’ve been on the receiving end of that. It’s frustrating. So we do it differently.
We work with what you've got
Your e-commerce platform, CRM, helpdesk, review tools. Canvas works with your existing tech stack, not against it.
No unrealistic playbooks
We don’t expect a “perfect” data environment. We find the most direct route into your platform and deliver actionable insights.
Practical over painful
Our integrations are designed to work in the real world - functional, sensible and fast. You’ll be up and running in days not months.
Say no to legacy tax.
Retail is complex enough. Your VoC programme shouldn’t make things worse.
A lot of platforms are complex, expensive and packed with features no one actually uses. You end up paying for overhead, not value.
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Nothing you don't need
No need for another dashboard if you don’t want one. We fit into your existing setup.
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ROI from the off
Typically around half the cost of larger providers. No unnecessary extras.
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Security at the core
Data stays where it should and your team stays in control, always.