VOICE OF THE CUSTOMER SOFTWARE FOR INSURANCE

Fix the things that customers actually care about.

Canvas helps insurers understand customers, prioritise improvements and build stronger relationships.

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Insurance has never been more competitive.

Customers expect every interaction to be quick, straightforward and reassuring. Whether they're making a claim, renewing a policy or asking for support, every experience shapes how they feel about your business.

That means every awkward application, confusing journey or unresolved issue becomes another reason to switch.

The problem isn't a lack of customer feedback, it’s knowing what actually matters and what to fix first.

The reality of insurance today.

  • Every claim matters

    Claims are often the moment customers remember the most. Poor communication, delays or unnecessary complexity quickly erode trust.

  • Context is king

    Policyholders don’t care about internal structures or disconnected systems. They expect you to know who they are, what they hold, and what’s already happened.

  • Switching is easy

    Customers are increasingly price-driven, and comparison sites make switching at renewal an absolute doddle. If the experience isn’t smooth or value isn’t clear, they’ll move on.

Great experiences build trust, strengthen relationships and keep customers coming back.

Why insurers use Canvas.

Customer feedback shouldn't just tell you what happened.

It should tell you where customers are struggling, what's creating unnecessary cost and which improvements will have the biggest business impact.

Canvas helps insurers identify the operational issues that matter most across the customer journey.

Whether customers struggle to buy a policy, experience delays during a claim, become frustrated with communication or decide not to renew, Canvas helps you prioritise the improvements that strengthen trust, increase retention and improve operational efficiency.

How Canvas works.

Canvas captures feedback across every stage of the customer journey and brings it together in one place.

AI-powered text analytics uncovers recurring themes and emerging issues. Driver analysis shows what's influencing customer behaviour. Real-time alerts flag problems before they become bigger ones.

Traditional VoC platforms collect feedback. Canvas helps you decide what to do next.

Instead of spending hours digging through dashboards, your teams get clear priorities and practical next steps.

The result? Less time analysing, more time fixing.

Security without compromise.

Insurance organisations handle highly sensitive personal and financial information. Security, governance and privacy aren't optional.

Canvas is built with security at its core, helping insurers improve customer experience while keeping data protected and teams in control.

Integration made simple.

“Simple integration” is usually anything but. It drags on for months, costs more than it should and comes with a long list of conditions before anything even starts.

We’ve been on the receiving end of that and it’s frustrating. So we do it differently.

We work with what you've got

You don't need to fix years of legacy tech to listen to your customers. Canvas plugs into the systems you use today, even the ones that have been around since the 90s.

No unrealistic playbooks

We don’t expect a “perfect” data environment. We find the most direct route into your platform and deliver actionable insights.

Practical over painful

Our integrations are designed to work in the real world - functional, sensible and fast. You’ll be up and running in days not months.

Say no to legacy tax.

Insurance is complex enough. Your VoC programme shouldn’t make things worse.

A lot of platforms are complex, expensive and packed with features no one actually uses. You end up paying for overhead, not value.

  • Nothing you don't need

    No need for another dashboard if you don’t want one. We fit into your existing setup.

  • ROI from the off

    Typically around half the cost of larger providers. No unnecessary extras.

  • Security at the core

    Data stays where it should and your team stays in control, always.

Who uses Canvas?

Customer experience isn't owned by one team anymore.

Canvas helps teams across Customer Experience, Claims, Operations, Digital, Contact Centres and Transformation understand where customers are struggling and which improvements will have the biggest impact.

So whether you're improving claims journeys, simplifying renewals, reducing call volumes or making digital self-service easier, everyone knows what to improve next.

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