CANVAS FOR INSURANCE
Rich data shouldn’t lead to poor decision-making
Canvas turns messy policyholder feedback into clear, practical next steps.
Data overload.
Countless dashboards, spreadsheets, claims reports, policy admin systems, call notes and feedback loops. In insurance, the challenge isn’t access to information, it’s turning it into something useful, fast.
Because while you’re busy interpreting signals, your policyholders are growing frustrated and starting to shop around at renewal.
The reality of insurance today.
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Friction isn't tolerated
Whether buying, updating details, or renewing cover, customers expect fast, effortless journeys. If it feels slow or repetitive, they disengage or switch.
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Context is king
Policyholders don’t care about internal structures or disconnected systems. They expect you to know who they are, what they hold, and what’s already happened, without repeating themselves.
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Loyalty is fragile
Customers are increasingly price-driven, and comparison sites make switching at renewal an absolute doddle. If the experience isn’t smooth or value isn’t clear, they’ll move on.
Canvas measures what matters.
In insurance, you aren’t just handling policies; you’re dealing with high-stakes life moments. Whether it’s a car accident, property damage or a health-related claim, these are emotionally charged situations where experience matters as much as outcome.
Through speaking to thousands of policyholders, we found that ease matters most in insurance, until it comes to claims, where empathy becomes critical.
Canvas helps you spot those moments as they happen. When a customer is getting frustrated, when a claim is stalling, or when something is about to go wrong, it surfaces what actually matters, while it still matters.
Taking you from insight to action.
Most VoC tools give you lots of data and then leave you to work out what to do with it. In reality, that means more reports, more digging and more hours spent trying to figure out what actually matters.
Canvas does the heavy lifting for you. From driver analysis that shows what’s driving customer outcomes and AI-powered text analytics that make sense of every comment, to AI-powered summaries that tell you the story in the data and where attention is needed.
The result? Less time analysing, more time getting things fixed.
Integration made simple.
“Simple integration” is usually anything but. It drags on for months, costs more than it should and comes with a long list of conditions before anything even starts.
We’ve been on the receiving end of that and it’s frustrating. So we do it differently.
We work with what you've got
You don't need to fix years of legacy tech to listen to your customers. Canvas plugs into the systems you use today, even the ones that have been around since the 90s.
No unrealistic playbooks
We don’t expect a “perfect” data environment. We find the most direct route into your platform and deliver actionable insights.
Practical over painful
Our integrations are designed to work in the real world - functional, sensible and fast. You’ll be up and running in days not months.
Say no to legacy tax.
Insurance is complex enough. Your VoC programme shouldn’t make things worse.
A lot of platforms are complex, expensive and packed with features no one actually uses. You end up paying for overhead, not value.
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Nothing you don't need
No need for another dashboard if you don’t want one. We fit into your existing setup.
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ROI from the off
Typically around half the cost of larger providers. No unnecessary extras.
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Security at the core
Data stays where it should and your team stays in control, always.