Survey Methodologies

SMS Surveys

SMS (text message) surveys are short and simple for customers to complete, often at a time convenient for them. Watermelon SMS surveys are integrated with self-rendering technology allowing for seamless integration across all mobile devices.

What is an SMS Survey?

Collect customer feedback instantly with surveys by text message. Customers can decide when and where to complete the survey. Surveys conducted by SMS often see the highest response rates, as your customers’ phone is usually within reach throughout the day.

What are the benefits?

  • Quick and effective in getting customer feedback.
  • Low cost.
  • Reach 1000s of customers in a single click.
  • Highly personalised surveys tailored to different customers
  • Smart scheduling and automatic response features

Watermelon’s approach

As SMS surveys can be completed easily and quickly by customers on the go, and we are able to issue surveys while the experience is still fresh in their minds. Watermelon see high response rates and fast response times using this methodology.

This allows a quick reading on key customer satisfaction measures and identify issues as they start to emerge so you can take action before they escalate. The abundance of mobile phones also makes SMS surveying a convenient way to contact a large number of people, irrespective of their location.

Survey Metric types

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