Survey Methodologies

Online Surveys

Watermelon design bespoke online surveys, making optimal use of unstructured feedback such as audio, video and text to engage your customers. Online surveys are quick and easy for the user to complete.

What is an online survey?

An online survey is a questionnaire that the target audience can complete over the Internet. Incentives are common with this type of survey.

What are the benefits?

  • Online surveys suit many different scenarios – whether a short online survey questionnaire or a detailed deep dive is required.
  • Information is gathered automatically, so there’s no need to wait for transcription like with other methodologies.
  • Comparatively cheaper than other survey methods.
  • Respondents can answer the survey at their convenience, on their schedule, at their pace.

Watermelon’s approach

Watermelon send hundreds of thousands online survey invitations on a daily basis.

We use our bespoke online survey tool to build surveys that are tailored to the look and feel of the business with specific company branding, meaning the respondent trusts the source of the invitation. Our experience and expertise mean your customers always get a perfect user experience.

Survey Metric types

Watermelon Toolkit


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Survey Metrics

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Survey Methodologies

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