Survey Methodologies

F2F Surveys

At Watermelon, we specialise in conducting face to face interviews as part of our VoC programmes. Employing a tailored approach for every project, our experienced survey teams ensure comprehensive feedback collection.

What is a F2F survey?

Also known as a personal interview survey, it’s one of the more traditional forms of survey data collection. Face-to-face interviews are often used to solicit information in projects that can be considered to be sensitive.

What are the benefits?

  • More detailed feedback collection - interviewers can build unbiased rapport with respondents and have their undivided attention.
  • Capture verbal and non-verbal ques, including body language, which can indicate a level of enthusiasm, or alternatively a level of discomfort, with the questions.
  • Using CAPI surveys enable interviewers to save time on conducting surveys as data is continuously uploaded onto a mobile device.

Watermelon’s approach

Face to face surveys are vital to capturing customer feedback from specific locations in a timely yet effective manner. Watermelon utilizes CAPI survey software to keep personal survey teams productive in the field whilst ensuring maximum response quality.

Our F2F survey programmes can be deployed in multiple languages and sites, allowing you to efficiently manage field teams regardless of respondent location.

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