Successful VoC programmes should be fit for purpose

Customisation isn’t just lip-service at Watermelon. We listen to stakeholders and design a programme that best supports your customer touchpoints. When it comes to acting on results we’ll build a dashboard that suits your users to ensure swift resolution and actions on results.


Watermelon’s Analytics modules offer clients the opportunity to get the greatest value from their data in order to create a clear and impactful customer strategy.

Text analytics are used to gain richer feedback from open responses and modelling used to establish key drivers or create live impact programmes to understand the impact of improvement.

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Survey Metrics

Our selection of survey metrics are expertly chosen to listen to your customer effectively. Each with their own unique benefits and limitations, Watermelon will help you choose the right survey metric for your organisation. Each metric is clearly defined, reliable and will help drive real measurable change.

Watermelon always recommends complementing open-ended and KPI/Driver questions with your survey metric for the best possible survey outcome.

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Survey Methodologies

Through careful consideration of the benefits and drawbacks of each methodology, our specialists provide expert recommendation on the most effective approach to maximise customer participation and the quality of customer feedback.

Our oversight continues once surveys are live, carefully monitoring the performance of the voice of customer survey in real-time making agile changes to ensure customer response targets are met.

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We build customer and employee engagement platforms. Some of our clients include:

Anglian Water
Legal & General
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