News

Watermelon joins forces with the Customer Experience Professionals Association (CXPA)

Watermelon, the Voice of the Customer experts are thrilled to announce they have joined the CXPA, the premier global organisation dedicated to the advancement and cultivation of the customer experience profession.

New Year, New Melons

A belated Happy New Year from all the Melons, we hope you have all settled in to your schedules and are looking forward to an exciting and successful 2015. With the New Year we have some exciting news to announce, the promotion of Mark Nixon to Director. 

Melon’s dig deep for charity in aid of London Youth

On 29th August, Watermelon vacated the office to display their carpentry skills and help build a fence at Woodrow High House as part of their 2014 charity efforts! Ken Russell, Michael Rose, Richard Balls and Sophie Stanhope all spent the day building a fence at Woodrow High House, an outdoor residential centre providing outstanding development...

Watermelon announce official sponsorship of the ACI Customer Experience Management Summit – 15-16th October, London

Watermelon are delighted to share the news that we are sponsoring the Customer Experience Management Summit this year in October. In addition to the sponsorship Chief Melon, Mark Squires is also speaking about the latest innovations within our Voice of the Customer offering.

Marketing Week Live in the Engage zone- 25-26th June- London Olympia

Less than one week to go….join us at Marketing Week Live in the Engage zone- 25-26th June- London Olympia With the most popular marketing event less than a week away, we’re counting down with all the event planning!

Watermelon picks a new slice with new branding and Voice of the Customer programme.

Melon HQ is very excited to show off its new branding and website, following the exceptional growth since its creation in 2012. The new website features detail on the core offering, a new mascot named Melvyn and a sneak peak at who the partnership team really are!

Automated Vs. Manual Coding: What’s right for your VoC Programme?

Unstructured data is one of the most valuable sources of customer feedback. And at Watermelon we always recommend that every Voice of the Customer programme should gather unstructured data to listen to the customer voice. There are two options when considering how to code your verbatim data, either adopting an automated or manual approach.

“Listening to customers can identify opportunities, avoid mistakes and positively impact word of mouth...”

Mark Squires, Chief Executive - Watermelon

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