News

5 Reasons Why Telephone Interviewing May Be Worth the Investment

New and innovative data collection methods are always entering the market research space, but traditional techniques such as telephone surveys continue to be a key player.  Here are our five reasons why telephone interviewing may be worth the investment for your research project.

2019: New Year, New CX Strategy

Hello 2019! Now’s the perfect time to examine your current CX strategy and to start planning for the year ahead.

Are You Asking The Right Questions? How To Avoid Common VoC Mistakes

Surveying your customers allows you to understand if your customers are happy or not. You can monitor what your customers are responding well to and what needs to be improved. However, just throwing together a simple Voice of the Customer survey is not going to yield the answers that you require to stay ahead of the competition. It is crucial to ask the right questions to the right people, at the right time.

What will be hitting the CX world in 2019: Key trends from Watermelon for the year ahead

Now that 2018 is coming to a close, it’s time to look forward and assess some of the trends that are likely to have an impact on the customer experience world. Below are our top four trends that will make an impact on the customer experience landscape in 2019.

CX – 2018 Year in Review

With the year drawing to a close, what trends and technologies have characterised the past 12 months in the world of CX?

Move Over Digital, We Still Need Face-to-Face Research!

Even in an age of digitalisation, we are seeing increasing demand for face-to-face research; the need for personal interactions to truly understand consumer views is still valued as a key methodology within the research toolkit. 

6 Ways to Empower and Engage Your Employees

Having engaged employees can greatly benefit your organisation. Engaged employees take a vested interest in the success of the business – they feel their efforts are mirrored in the success of the organisation and understand their role in creating that success.

The Value Of Concept Testing In Research

Concept testing is a valuable step to identify perceptions, wants and needs associated with a product or service; it allows an investigation to take place to understand potential consumers’ reactions to a proposed product or service, before introducing it to market.

Three Steps to Maximise ROI From Your VoC Programme

Listening to customers has never been more important. While there's no shortage of research proving the value of a differentiated CX, it can be challenging to prove the ROI. If you missed our recent webinar about this topic, don’t fear, these three key take aways below can help you get started in the right direction.

Why We Still Need CATI In An Era Of Emerging Technologies

For many years now Computer-Assisted Telephone Interviewing (CATI) has faced increased competition from methodologies that promise data back to clients faster, cheaper and more recently without humans involved at all.

“Listening to customers can identify opportunities, avoid mistakes and positively impact word of mouth...”

Mark Squires, Chief Executive - Watermelon

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