CX

Why Your CX Programme Is Worth The Investment

To compete on customer experience, companies need to consistently deliver a better experience and customer expectations are higher than ever before. In this post we explore 5 reasons why Voice of the Customer is important to your business, but in reality there are many, many more.

How To Re-Invent Your Company Culture

Why is company culture important?

Company culture is important because employees want to enjoy their time at work and they are more likely to if they fit with the company culture. Employees are more likely to stay when they feel fulfilled, therefore decreasing the costs of recruiting, hiring and training. 

How to Perfect Your Survey Invitation Email

Creating a powerful survey invitation email can shape your CX programme’s success and boost response rates.  Here’s our definitive guide to creating a highly effective survey invitation email:

“Listening to customers can identify opportunities, avoid mistakes and positively impact word of mouth...”

Mark Squires, Chief Executive - Watermelon

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